People often ask us:

What IS the difference between telesales and telemarketing?

and it came up again recently in a meeting with a potential client.

The way we always try to describe it is as follows:

TELEMARKETING IS: A service that generates interest, creates opportunities, provides information, factors customer feedback, makes appointments and produces leads by telephone.

 

TELESALES IS: A service that sells your products or services directly to the customer by telephone.

Telemarketing creates prospects, lets people know about what you have to offer them and provides the opportunity for both customer and business to find out more about each other.  Telesales converts those opportunities into business for your company.

Now that you’re aware of the main difference between the two activities/services offered, you can choose which service caters to your own specific needs best.  The choice that you make depends entirely upon the results that you wish to acquire.

Some companies are experts in telemarketing, some in telelsales, and others, such as Virtual Sales Limited, in both – be sure to choose the right company for your calling needs!