Continuing our series of reasons people give for not wanting to hire a telemarketing companyd, today we have:

I already have a sales team

It’s common for an SME to have a couple of sales people who are expected to do all the sales related work: they generate their own leads, have to go out of the office on calls and close the sales too.  This can be a moderately successful model, if you have found good people to work for you, but typically sales go through peaks and troughs. The sales person makes lots of calls and generates appointments and then as he/she is out on appointments they cannot be generating more leads!

We recently did a campaign for a company called Teleroute who have an on-line bulletin board service that matches freight forwarders with hauliers and vice versa. They had four sales people based in the UK and they were expected to generate their own leads and follow up and close. We did several campaigns for them and delivered over 164% leads from the first campaign based on our target. The sales people were very happy indeed and closed significantly more business as a result of the appointment setting campaign.  

So just because you have your in own in-house team, don’t assume outsourcing won’t work for you.  Adding some ‘virtual’ talent to your strategy can help transform your sales figures.