We recently received an email from Steve Mills offering a free download of his ebook The 10 Biggest Lead Generation Mistakes (click on the link to get yours for free) and the lovely @shaungisbourne agreed to review it for us, so here’s his review:

In this comprehensive yet far from exhaustive guide, and with some real examples backed up by cold hard numbers, Steve Mills brings into focus core sales and marketing truths, introducing concrete actions for future-proofing your business. Focusing on the measurable and repeatable actions of sales and marketing that any self-respecting organisation can and should put into practice, Mills pulls no punches as he delves into his own mistakes as well as drawing on the experience of others.

The simple list on page 11 and the statement that “most large businesses are just small businesses that did it right.” are valuable nuggets by themselves.

Yes, it will take time to put all the actions into practice and you may need to outsource some of them. Sales, being the lifeblood of business, is too important to leave to chance. Profound insights, like starting simply with the clients you already have, and measuring your current marketing actions, can, by themselves, bring about a very significant increase in turnover, and these are worth far more than the cover price alone.

In a nutshell: Common sense sales and marketing actions presented in bite-sized chunks that you can actually use. The question is: Will you?

Thanks Shaun

From Steve’s email:

In the book I show you the mistakes commonly made with lead generation and how you can learn to avoid them.

Mistake No. 1 – The 14 letter word that makes all the difference
Mistake No. 2 – Who has the power?
Mistake No. 3 – The Salesman’s error
Mistake No. 4 – Not turning streams into rivers
Mistake No. 5 – Not building multiple streams of income
Mistake No. 6 – Not employing a salesforce of thousands
Mistake No. 7 – Not becoming better
Mistake No. 8 – Leaking when you don’t have to
Mistake No. 9 – Not spreading your web
Mistake No. 10 – Stealth Marketing – The hidden strategy that is endorsed by one of the world’s leading marketing experts.

If you want to learn how to identify these mistakes and increase your profit – contact us for your copy of ‘The 10 Biggest Lead Generation Mistakes’ go to Steve’s website and sign up on the home page now.