People tell us all the time that they're 'scared' of doing their own telemarketing, 'afraid' to pick up the phone and 'unsure' as to what to expect.

So today we're asking: What's the worst that could happen?

• You'll get no reply
• The person you want to speak to won't speak to you
• You'll get a 'no'
• You'll mess up your words
• You won't come across as professional

Those are the reasons people use the most to avoid picking up the phone.

The outsourced sales team is the ideal solution for many business organisations. Here are the Top Ten reasons for using ‘virtual’ sales people.

Most new sales people go cold at the thought of appointment setting and picking up the telephone.

Here, Andy Dickens of Sussex based telemarketing agency Virtual Sales Limited, gives a few handy tips to take away the fear:-

• Before you start your appointment setting campaign you need to firstly document your value proposition and why the target audience will be interested. Don’t fall into the trap of thinking that everyone out there will be interested in what you have to sell – you will only be disappointed! List out all your key features and benefits and if you can do a competitive matrix to articulate your product/solution’s strengths and weaknesses.

Most business owners / marketing managers / new sales people go cold at the thought of cold calling and picking up the telephone.

Here, Andy Dickens of Sussex based telemarketing agency Virtual Sales Limited, gives a few handy tips to take away the fear:

1. Articulate your value proposition:

What are you selling?

• Develop key features and benefits of your product/service
• Prepare a price list

Who should buy?

• Are you targeting large companies, SME’s or both?

Why should they buy from you?

• Develop a list of reasons why a customer should buy from you