Cold-calling is an important part of any marketing campaign and does not necessary involve spending all day making calls. Even if just a couple of hours are put aside for telemarketing every week or even every month, then at least a positive step forward is being made to encourage new business.

There are a few key steps to make, though, when considering and making cold-calls, so follow these 5 small steps to successful telemarketing.

#4 in our series of blogs about the excuses people make when it comes to outsourcing sales, increasing leads and freeing up their own time.

We don't outsource our sales because…

I don’t want to lose control over the sales function, and surely this is inevitable with Outsourcing.

Good communication lies at the heart of a good outsourcing service, and when you are in discussions, this should be one of the core issues that you should investigate.  

Continuing our series of blogs about the reasons people say that they don't want to outsource their sales to a telemarketing compny, here's #3:

 I want to build my brand and not the brand of the Outsourcer.

A good outsourcer will help to build your brand. 

They will take time and trouble to get to know your company and the products and services that you need promoting. 

They will also assume your corporate identity, and introduce themselves as being part of the company – they will even have a company email address. 

In our last post we explained:

If you’re good at speaking to customers about your products and services, but are lacking interest or contact with customers, you need help with Telemarketing.

If you’re great at attracting potential customers, but find it difficult to convert all that potential into business, you need help with Telesales.

Of course, both telemarketing and telesales services can be combined and carried out by the same company, employing them to work strategically as a joint team. One service can generate a pool of potential leads, whilst the other turns those leads into sales. The Telemarketers set up the appointment, the Telesales staff close the deal.

Another question we get asked a lot – here are just some of our thoughts:

What can Telemarketing Do For You?

• Telemarketing takes the time and cost out of finding new customers or generating interest in your brand, product or service by taking the information directly to your customer.

• Identify excellent potential leads for your own Telesales team to close.

• Creates a more reliable source of data for your Telesales team, rather than buying the data.

• Good Telemarketing Campaigns drive Great Telesales Campaigns

• Excellent Telemarketers remove the need for large periods of cold calling for sales teams.

People often ask us:

What IS the difference between telesales and telemarketing?

and it came up again recently in a meeting with a potential client.

The way we always try to describe it is as follows:

TELEMARKETING IS: A service that generates interest, creates opportunities, provides information, factors customer feedback, makes appointments and produces leads by telephone.

 

TELESALES IS: A service that sells your products or services directly to the customer by telephone.