Whatever happens during any calling activity, one thing is certain: You will generate results. While it's great that you're using the phone as part of your marketing communications and to stimulate the sales process, a lot of hard work could be going to waste if you have no clearly defined way of recording your results, sorting them into working groups and taking action on them.

If you're using a spreadsheet package for example, you'll want to ensure that the data is sorted in such a way you can take the appropriate actions in the future and avoid data becoming obsolete.

The last post in our series of blogs about the reasons people give for not wanting to outsource their telemarketing campaigns.

You can find the others here: #1 / #2 / #3 / #4

We don't outsource our sales because:

We don’t need someone full-time

One of the main advantages of Outsourced Selling is its flexibility. 

You might start off needing as little as one day a week – but then you might want to launch a new project, and suddenly want a lot more resource. 

#4 in our series of blogs about the excuses people make when it comes to outsourcing sales, increasing leads and freeing up their own time.

We don't outsource our sales because…

I don’t want to lose control over the sales function, and surely this is inevitable with Outsourcing.

Good communication lies at the heart of a good outsourcing service, and when you are in discussions, this should be one of the core issues that you should investigate.  

Continuing our series of blogs about the reasons people say that they don't want to outsource their sales to a telemarketing compny, here's #3:

 I want to build my brand and not the brand of the Outsourcer.

A good outsourcer will help to build your brand. 

They will take time and trouble to get to know your company and the products and services that you need promoting. 

They will also assume your corporate identity, and introduce themselves as being part of the company – they will even have a company email address. 

Continuing our series of reasons people give for not wanting to hire a telemarketing companyd, today we have:

I already have a sales team

It’s common for an SME to have a couple of sales people who are expected to do all the sales related work: they generate their own leads, have to go out of the office on calls and close the sales too.  This can be a moderately successful model, if you have found good people to work for you, but typically sales go through peaks and troughs. The sales person makes lots of calls and generates appointments and then as he/she is out on appointments they cannot be generating more leads!

It's amazing the misconceptions people have about outsourcing their telemarketing and sales – we've written about it before, but in this series of blog posts I'm going to address a few of the obstacle we come up against, and explain why I think they're wrong (feel free to disagree in the comments!)

We don't outsource our sales because…. #1

… We’re going to recruit our own in-house sales team

Really? 

Good sales people can earn large salaries and even larger commissions, simply because selling is very skilful, hard work and not many people have the aptitude for it.