The phone rings.  Your prospect is busy, but they lift the receiver, secretly hoping for an interesting opportunity to distract themselves from another daily task.  As they answer, they hear a brief silence while the auto dialling system finds an available telemarketer to take the call.  IF, and only IF you STILL have the prospect on the phone at this point – you must capture their attention, or risk wasting the chance to convert the captive listener.

Telemarketing or Telesales: Do you know which one you need?

Let’s face it; most people don’t know the difference between Telemarketing and Telesales.  This suggests that they don’t understand the important distinct values that can be gleaned from each service.  The words ‘Telemarketing’ and ‘Telesales’ are still often used interchangeably and then, they can be used to describe activities that often cross over.  However, if you wish to get the most from your telephone campaign, knowledge of the differences and how they can be best employed to help your business is vital.

For businesses that need the opportunity to generate potential leads via the telephone, it’s often a massive drain on human, financial and physical resources to conduct this work for themselves. Furthermore, inexperienced telemarketers could damage your reputation and your credibility. By outsourcing your demands to a specialized telemarketing service, you can benefit from the best in skilled industry professionals using proven techniques derived from results-driven environments, with the latest technology, top quality target data and all at an impressive investment to revenue ratio.

Many small companies start off their life with a pool of regular customers who recommend and refer them onto others. This is a very good way of growing a business organically and often leads to a sound base of quality clients. The problem with this method of growing a business though is that you have no control over the speed of the growth and sometimes you need extra help to take you to a higher level of activity.