Image via Wikipedia

Looking back at our blog recently, we realised we’ve posted a whole host of hints and tips over the last couple of years, all of which stand the test of time.

With this in mind, here are 92 of our telemarketing hints and tips for you to browse and read, and hopefully learn from and action – why not add you favourite telemarketing tip in the comments?

• 5 Tips for Successful Telemarketing
• 5 Steps to Great Telemarketing
• 5 Ways to Bring in New Business
• 3 Uses for Telemarketing That Aren’t Selling

We recently received an email from Steve Mills offering a free download of his ebook The 10 Biggest Lead Generation Mistakes (click on the link to get yours for free) and the lovely @shaungisbourne agreed to review it for us, so here’s his review:

In this comprehensive yet far from exhaustive guide, and with some real examples backed up by cold hard numbers, Steve Mills brings into focus core sales and marketing truths, introducing concrete actions for future-proofing your business. Focusing on the measurable and repeatable actions of sales and marketing that any self-respecting organisation can and should put into practice, Mills pulls no punches as he delves into his own mistakes as well as drawing on the experience of others.

Image by Intersection Consulting via Flickr

Social Media: It’s the new rock ‘n’ roll and it’s taking over the world, or so it may seem. There is little doubt that when it comes to engaging people, social media certainly has its value and merits.

So, however, does the more old-fashioned method of calling a prospect. Here are just five reasons why using the telephone still has value in todays ultra-competitive market place:

1. You cannot target social media as quickly as telemarketing.

Image via Wikipedia

During a sales training about 5 years ago, the trainer, mentioned that in order to really see what a business organisation is concerned about, and what its objectives and requirements are, go to the news and jobs sections on the company website.

If you’re preparing for a call with a prospect that you’re really keen to do business with, then this really is sound advice. Why?

1. You're probably reading this because you need to improve your results from cold calling and telemarketing.

2.You hate doing the calling. If so, you're in the majority, if not you're probably a freak.

That said, those calls still need to be done, right? You still hate cold calling, right? If you've ever felt negative emotion toward any person or task, you have two basic responses:

If you’re planning your marketing for the next six months or year what’s on your list? Traditional print advertising, maybe some direct mail or perhaps you fancy dipping your toe into the world of social media. Finding the right combination of marketing (and a good level of return on investment) can make for a bumper year or a business patch you’d rather forget about.

The rise of social media and email as marketing business tools might make you think that’s where most businesses invest their time and effort. You might be surprised to discover that a recent study by B2B Marketing and sponsored by the Telemarketing Company found that businesses think telemarketing is critical for their success.