Most business owners / marketing managers / new sales people go cold at the thought of cold calling and picking up the telephone.

Here, Andy Dickens of Sussex based telemarketing agency Virtual Sales Limited, gives a few handy tips to take away the fear:

1. Articulate your value proposition:

What are you selling?

• Develop key features and benefits of your product/service
• Prepare a price list

Who should buy?

• Are you targeting large companies, SME’s or both?

Why should they buy from you?

• Develop a list of reasons why a customer should buy from you