Whatever happens during any calling activity, one thing is certain: You will generate results. While it's great that you're using the phone as part of your marketing communications and to stimulate the sales process, a lot of hard work could be going to waste if you have no clearly defined way of recording your results, sorting them into working groups and taking action on them.

If you're using a spreadsheet package for example, you'll want to ensure that the data is sorted in such a way you can take the appropriate actions in the future and avoid data becoming obsolete.