Picture the scene: You've just had a few succesful days at an expo or a trade show ; Plenty of enquiries, business cards, competition entries and contacts made. You're on a roll and ready to get down to picking up the phone and specifying the next step with your new aquaintances.

As you walk into the office on Monday morning, your enthusiasm for strengthening ties with new contacts begins to evaporate: your email inbox is overflowing, reports sit on your desk to read and it seems everyone wants a piece of you. Here's where you must decide to prioritize or lose the chance to work with some of the new contacts: Lose sales, lose market share, lose money invested in the expo/trade show.

Telemarketing or Telesales: Do you know which one you need?

Let’s face it; most people don’t know the difference between Telemarketing and Telesales.  This suggests that they don’t understand the important distinct values that can be gleaned from each service.  The words ‘Telemarketing’ and ‘Telesales’ are still often used interchangeably and then, they can be used to describe activities that often cross over.  However, if you wish to get the most from your telephone campaign, knowledge of the differences and how they can be best employed to help your business is vital.