People often ask us:

What IS the difference between telesales and telemarketing?

and it came up again recently in a meeting with a potential client.

The way we always try to describe it is as follows:

TELEMARKETING IS: A service that generates interest, creates opportunities, provides information, factors customer feedback, makes appointments and produces leads by telephone.

 

TELESALES IS: A service that sells your products or services directly to the customer by telephone.