Most business owners / marketing managers / new sales people go cold at the thought of cold calling and picking up the telephone.
Here, Andy Dickens of Sussex based telemarketing agency Virtual Sales Limited, gives a few handy tips to take away the fear:
1. Articulate your value proposition:
What are you selling?
- Develop key features and benefits of your product/service
- Prepare a price list
Who should buy?
- Are you targeting large companies, SME’s or both?
Why should they buy from you?
- Develop a list of reasons why a customer should buy from you
