Telemarketing or Telesales: Do you know which one you need?

Let’s face it; most people don’t know the difference between Telemarketing and Telesales.  This suggests that they don’t understand the important distinct values that can be gleaned from each service.  The words ‘Telemarketing’ and ‘Telesales’ are still often used interchangeably and then, they can be used to describe activities that often cross over.  However, if you wish to get the most from your telephone campaign, knowledge of the differences and how they can be best employed to help your business is vital.

Most new sales people go cold at the thought of appointment setting and picking up the telephone.

Here, Andy Dickens of Sussex based telemarketing agency Virtual Sales Limited, gives a few handy tips to take away the fear:-

• Before you start your appointment setting campaign you need to firstly document your value proposition and why the target audience will be interested. Don’t fall into the trap of thinking that everyone out there will be interested in what you have to sell – you will only be disappointed! List out all your key features and benefits and if you can do a competitive matrix to articulate your product/solution’s strengths and weaknesses.