Despite how you might feel personally about telesales or ‘cold calling’ it is still one of the best ways to generate new interest from leads and secure sales. A telesales campaign might be exactly the right tool to engage with your target audience and gain valuable information. Of course, just starting a telesales campaign is not enough. There are key things you should have in place and be monitoring consistently to get the best you can out of it!

We have outlined our ten killer tips for success so that whether you start your sales campaign alone or are engaging an external company you know the right things to ask, and what you should be looking for.

The Non-Executive Director is the best kept secret of most successful companies. Whether a temporary appointment or a full time fixture, the non-executive director contributes a wealth of knowledge, experience and contacts to the business.

A company does not have to be well established to be looking to bring a non-executive director onto their board. In fact it is strongly advisable for startup companies and SMEs to search for and recruit the perfect person to be a non-executive director for their organisation.

A growing number of businesses are reaping the benefits of outsourcing their appointment setting. By increasing the productivity of their sales team they are increasing their profits. They are enjoying measurable success and seeing return on their investment.

Why is outsourcing your appointment setting so successful? And are there any other benefits to your company in doing so? Here are 8 reasons for you to consider:

1. There are no capital costs.

If you’ve got a great product or service to sell, then it’s vital that you take advantage of any leads you’ve got and work hard to develop more opportunities to deliver what you offer to potential customers. If you really want to make the most of it, then make a telesales campaign one of your core marketing activities. Here are the Top 11 reasons that you should run a telesales campaign to help boost your business:

ONE: CREATE LEADS WITH THE PERSONAL TOUCH

The summertime often offers a lull in activities in many businesses across the UK. We presume that since people are away taking their holidays, we should perhaps reduce our telemarketing efforts until the early Autumn. Many people complain that their sales figures or sign-ups are slow during the summer, but of course they’re slower if they reduce their telemarketing campaigning!

However, you should not stop your sales campaigns just because traditionally people holidayed during the summer months. Keep the pressure on and keep the money coming in. Who can afford to have a slow summer this year? Here are our 10 reasons why you shouldn’t stop telemarketing this summer.