If you’re considering outsourcing your telemarketing needs, it would be good to understand the terminology of telemarketer.  This glossary aims to provide access to all of the necessary vocabulary required to discuss telemarketing like you’ve been doing it for years.

Agent
A trained telemarketer who makes or receives calls on behalf of a Telemarketing Company.

Appointment Setting
This is one of the tasks of an Outsourced Telemarketing team working on a B2B campaign or project. The aim is create leads for the client’s sales staff to convert by setting appointment times for them to call or visit.

If you’re a company based outside of the European Union, you’ll know that the European market is a highly lucrative opportunity for many businesses. With stronger currency rates than the US, many companies would like to break into Europe. Here are the Top Ten Things you may not have thought about doing Business in Europe.

ONE: USE A DEVELOPMENT SERVICE

For businesses that need the opportunity to generate potential leads via the telephone, it’s often a massive drain on human, financial and physical resources to conduct this work for themselves. Furthermore, inexperienced telemarketers could damage your reputation and your credibility. By outsourcing your demands to a specialized telemarketing service, you can benefit from the best in skilled industry professionals using proven techniques derived from results-driven environments, with the latest technology, top quality target data and all at an impressive investment to revenue ratio.

The outsourced sales team is the ideal solution for many business organisations. Here are the Top Ten reasons for using ‘virtual’ sales people.

Most new sales people go cold at the thought of appointment setting and picking up the telephone.

Here, Andy Dickens of Sussex based telemarketing agency Virtual Sales Limited, gives a few handy tips to take away the fear:-

• Before you start your appointment setting campaign you need to firstly document your value proposition and why the target audience will be interested. Don’t fall into the trap of thinking that everyone out there will be interested in what you have to sell – you will only be disappointed! List out all your key features and benefits and if you can do a competitive matrix to articulate your product/solution’s strengths and weaknesses.

Most business owners / marketing managers / new sales people go cold at the thought of cold calling and picking up the telephone.

Here, Andy Dickens of Sussex based telemarketing agency Virtual Sales Limited, gives a few handy tips to take away the fear:

1. Articulate your value proposition:

What are you selling?

• Develop key features and benefits of your product/service
• Prepare a price list

Who should buy?

• Are you targeting large companies, SME’s or both?

Why should they buy from you?

• Develop a list of reasons why a customer should buy from you