Another question we get asked a lot – here are just some of our thoughts:

What can Telemarketing Do For You?

• Telemarketing takes the time and cost out of finding new customers or generating interest in your brand, product or service by taking the information directly to your customer.

• Identify excellent potential leads for your own Telesales team to close.

• Creates a more reliable source of data for your Telesales team, rather than buying the data.

• Good Telemarketing Campaigns drive Great Telesales Campaigns

• Excellent Telemarketers remove the need for large periods of cold calling for sales teams.

People often ask us:

What IS the difference between telesales and telemarketing?

and it came up again recently in a meeting with a potential client.

The way we always try to describe it is as follows:

TELEMARKETING IS: A service that generates interest, creates opportunities, provides information, factors customer feedback, makes appointments and produces leads by telephone.

 

TELESALES IS: A service that sells your products or services directly to the customer by telephone.

Telemarketing is a very effective method of marketing your business. Due to its nature it works for pretty much any business model and has very high conversion rates because people can't simply ignore a phone call. Prospects will either say they're not interested or ask for more information and possibly lead to a sale.

At Virtual Sales Limited we've been making calls to prospects for over 9 years. We're very experienced at handling telemarketing campaigns and we know the best ways of making a campaign successful with high conversion rates. It's also the main reasons why we don't use telesales scripts. Our telemarketers are very experienced and a script can hinder the sales call.

Telemarketing is one of the most effective methods of push marketing. It's an positive way of selling which gets high response rates. However, to make the campaign successful you need to gain the interest of your caller within the first 8 seconds. It's only when they're interested that they'll actually listen to what you have to offer them.

So you need to have a well rehearsed and strong elevator pitch. This pitch needs to capture the recipient's imagination within 8 seconds, otherwise the phone will simply be put down and you've missed out on a sale. If you go on for more than 8 seconds the recipient will get bored and possibly stop listening.

If you're running a telemarketing campaign or you're thinking of starting one soon then you need data. Quite simply; data is the information that fuels the telemarketing campaign. The names and phone numbers of businesses and people you're going to call. The only thing is; how reliable is the data?

The source of your data can be the difference between a successful campaign and a wasted effort. This is because phone numbers on your calling list might be registered under the Telephone Preference Service. The TPS is a register of opt-out numbers that do not wish to receive telemarketing calls.

It’s the start of a new year! Time to brush off those cobwebs, wave goodbye to old bad habits and make some positive changes! The New Year is also a great time to look at your bad business habits and make resolutions for change.

Many companies run telemarketing campaigns, but how many run successful telemarketing campaigns? Here are our top ten tips to change your campaigns for the better in 2010!