They are your customers. They've purchased products or services from you. They've demonstrated trust in you. So when was the last time you offered them something new? Something different? Something that will enhance and improve their current situation?

If you're like a lot of small business owners, you've probably been busy servicing existing clients and (hopefully) also taking action to attract new business. Nothing wrong with that, provided that you're getting sufficient returns to justify the effort you're putting into it.

Our very own Andy Dickens recently completed a Yoodoo interview about building your pipeline – as he says:

"Without a pipeline you don't have a business… it's a classic feast and famine situation many small businesses find themselves in"

The interview is in a few bitesized parts:

• Introduction
• Pipeline basics
• Forecasting
• Planning
• Analysing your pipeline
• Summary

A great guide to a sales pipeline, it's a must see for any small business!

Click here to see it!