Continuing our series of blogs about the reasons people say that they don't want to outsource their sales to a telemarketing compny, here's #3:

 I want to build my brand and not the brand of the Outsourcer.

A good outsourcer will help to build your brand. 

They will take time and trouble to get to know your company and the products and services that you need promoting. 

They will also assume your corporate identity, and introduce themselves as being part of the company – they will even have a company email address. 

People often ask us:

What IS the difference between telesales and telemarketing?

and it came up again recently in a meeting with a potential client.

The way we always try to describe it is as follows:

TELEMARKETING IS: A service that generates interest, creates opportunities, provides information, factors customer feedback, makes appointments and produces leads by telephone.

 

TELESALES IS: A service that sells your products or services directly to the customer by telephone.

Yeah, we know we’re leaving ourselves open here, but really, we want to know your thoughts.

What is it that you hate about telemarketers? What puts you off using them to promote your business? Tell us what comes into your mind when we say “Use telemarketing to promote your products and services”.

We want to know. Because we want to see what we’re up against, and answer any criticisms and fears, we want to be able to write blogs that address these points, and we want to be open and honest.

It’s important to us as a company.

Here at Virtual Sales Limited, we hear the same comments all the time:

I hate the phone!

I can’t do my own telemarketing – it terrifies me!

I don’t know how you sell on the phone all day for other people – it would scare me to death!

And it’s true – the majority of people really dislike picking up the telephone and calling people, whether it be cold calling, calling to a warm list, or even sometimes calling old clients!

If you’re considering outsourcing your telemarketing needs, it would be good to understand the terminology of telemarketer.  This glossary aims to provide access to all of the necessary vocabulary required to discuss telemarketing like you’ve been doing it for years.

Agent
A trained telemarketer who makes or receives calls on behalf of a Telemarketing Company.

Appointment Setting
This is one of the tasks of an Outsourced Telemarketing team working on a B2B campaign or project. The aim is create leads for the client’s sales staff to convert by setting appointment times for them to call or visit.

Telemarketing or Telesales: Do you know which one you need?

Let’s face it; most people don’t know the difference between Telemarketing and Telesales.  This suggests that they don’t understand the important distinct values that can be gleaned from each service.  The words ‘Telemarketing’ and ‘Telesales’ are still often used interchangeably and then, they can be used to describe activities that often cross over.  However, if you wish to get the most from your telephone campaign, knowledge of the differences and how they can be best employed to help your business is vital.