Here at Virtual Sales Limited, we hear the same comments all the time:

I hate the phone!

I can’t do my own telemarketing – it terrifies me!

I don’t know how you sell on the phone all day for other people – it would scare me to death!

And it’s true – the majority of people really dislike picking up the telephone and calling people, whether it be cold calling, calling to a warm list, or even sometimes calling old clients!

If you’re considering outsourcing your telemarketing needs, it would be good to understand the terminology of telemarketer.  This glossary aims to provide access to all of the necessary vocabulary required to discuss telemarketing like you’ve been doing it for years.

Agent
A trained telemarketer who makes or receives calls on behalf of a Telemarketing Company.

Appointment Setting
This is one of the tasks of an Outsourced Telemarketing team working on a B2B campaign or project. The aim is create leads for the client’s sales staff to convert by setting appointment times for them to call or visit.

Telemarketing or Telesales: Do you know which one you need?

Let’s face it; most people don’t know the difference between Telemarketing and Telesales.  This suggests that they don’t understand the important distinct values that can be gleaned from each service.  The words ‘Telemarketing’ and ‘Telesales’ are still often used interchangeably and then, they can be used to describe activities that often cross over.  However, if you wish to get the most from your telephone campaign, knowledge of the differences and how they can be best employed to help your business is vital.

“Outsourced selling may be alright for some, but it’s not the right for model for me because……”

Rapidly increasing in popularity amongst SMEs and corporates, Outsourced Selling is all the rage, but there are still a lot of commonly held misconceptions about it and how it works.  Andy Dickens, Managing Director of Virtual Sales Limited, explains how the business works.

In theory, Outsourced Selling can work with any kind of a business from smallest start-ups, to established SMEs through to some of the biggest international organisations.  However, people often misunderstand what it is and how it works, and think that it won’t work for them.  Here are some of the objections that I hear to a company outsourcing its sales operations, and why they are wrong!