Our very own Andy Dickens was interviewed a couple of years ago by Mike Southon of Beermat Radio. In the interview he talks about:

• Outsourcing your sales funtion
• Effective sales management
• Gaining more business from your current clients

You can listen to the interview by clicking on the link below.

Andy Dickens on Beermat Radio

You'd be forgiven for thinking that this has something to do with attending job interviews. Well, recruitment and HR services aren't our core business so no danger there. Today's post is about wording questions effectively and asking those questions at relevant moments.

If knowledge is power then the more you know about your current customers and clients as well as potential customers and clients can go a very long way to building profitable relationships. Generally, people are more open to answering some questions they feel capable and qualified to respond to than being put on the spot in a cold call situation. Greater numbers of people will answer a quiz or a survey than take a cold call; still a cold call comes in handy when you've already been in touch about the quiz or questionnaire and gotten no response.

#4 in our series of blogs about the excuses people make when it comes to outsourcing sales, increasing leads and freeing up their own time.

We don't outsource our sales because…

I don’t want to lose control over the sales function, and surely this is inevitable with Outsourcing.

Good communication lies at the heart of a good outsourcing service, and when you are in discussions, this should be one of the core issues that you should investigate.  

Continuing our series of blogs about the reasons people say that they don't want to outsource their sales to a telemarketing compny, here's #3:

 I want to build my brand and not the brand of the Outsourcer.

A good outsourcer will help to build your brand. 

They will take time and trouble to get to know your company and the products and services that you need promoting. 

They will also assume your corporate identity, and introduce themselves as being part of the company – they will even have a company email address. 

People often ask us:

What IS the difference between telesales and telemarketing?

and it came up again recently in a meeting with a potential client.

The way we always try to describe it is as follows:

TELEMARKETING IS: A service that generates interest, creates opportunities, provides information, factors customer feedback, makes appointments and produces leads by telephone.

 

TELESALES IS: A service that sells your products or services directly to the customer by telephone.

Yeah, we know we’re leaving ourselves open here, but really, we want to know your thoughts.

What is it that you hate about telemarketers? What puts you off using them to promote your business? Tell us what comes into your mind when we say “Use telemarketing to promote your products and services”.

We want to know. Because we want to see what we’re up against, and answer any criticisms and fears, we want to be able to write blogs that address these points, and we want to be open and honest.

It’s important to us as a company.