Telemarketing is one of the most effective methods of push marketing. It's an positive way of selling which gets high response rates. However, to make the campaign successful you need to gain the interest of your caller within the first 8 seconds. It's only when they're interested that they'll actually listen to what you have to offer them.

So you need to have a well rehearsed and strong elevator pitch. This pitch needs to capture the recipient's imagination within 8 seconds, otherwise the phone will simply be put down and you've missed out on a sale. If you go on for more than 8 seconds the recipient will get bored and possibly stop listening.

If you're running a telemarketing campaign or you're thinking of starting one soon then you need data. Quite simply; data is the information that fuels the telemarketing campaign. The names and phone numbers of businesses and people you're going to call. The only thing is; how reliable is the data?

The source of your data can be the difference between a successful campaign and a wasted effort. This is because phone numbers on your calling list might be registered under the Telephone Preference Service. The TPS is a register of opt-out numbers that do not wish to receive telemarketing calls.

If you’re considering outsourcing your telemarketing needs, it would be good to understand the terminology of telemarketer.  This glossary aims to provide access to all of the necessary vocabulary required to discuss telemarketing like you’ve been doing it for years.

Agent
A trained telemarketer who makes or receives calls on behalf of a Telemarketing Company.

Appointment Setting
This is one of the tasks of an Outsourced Telemarketing team working on a B2B campaign or project. The aim is create leads for the client’s sales staff to convert by setting appointment times for them to call or visit.

Cold calling is one of those things that is almost universally disliked by business people and specialist sales people alike – even though they know that it works. Which is where we come in. By outsourcing your appointment setting to us, our sales people will speak to your potential customers and make appointments for you, paving the way for you to go in and close a sale.

But to maximize the chances of getting an appointment, we have to go through a detailed discussion about your company, what you’re selling, who you’re currently selling to and, ideally, who you would like to sell to.