If you’re considering outsourcing your telemarketing needs, it would be good to understand the terminology of telemarketer.  This glossary aims to provide access to all of the necessary vocabulary required to discuss telemarketing like you’ve been doing it for years.

Agent
A trained telemarketer who makes or receives calls on behalf of a Telemarketing Company.

Appointment Setting
This is one of the tasks of an Outsourced Telemarketing team working on a B2B campaign or project. The aim is create leads for the client’s sales staff to convert by setting appointment times for them to call or visit.

Most new sales people go cold at the thought of appointment setting and picking up the telephone.

Here, Andy Dickens of Sussex based telemarketing agency Virtual Sales Limited, gives a few handy tips to take away the fear:-

• Before you start your appointment setting campaign you need to firstly document your value proposition and why the target audience will be interested. Don’t fall into the trap of thinking that everyone out there will be interested in what you have to sell – you will only be disappointed! List out all your key features and benefits and if you can do a competitive matrix to articulate your product/solution’s strengths and weaknesses.