Can telemarketing and telesales work together?

Tags: andy dickens, integrated, telemarketing, Telesales, virtual sales
Posted in: Uncategorized, Author: admin (June 7, 2010)

In our last post we explained:

If you’re good at speaking to customers about your products and services, but are lacking interest or contact with customers, you need help with Telemarketing.

If you’re great at attracting potential customers, but find it difficult to convert all that potential into business, you need help with Telesales.

Of course, both telemarketing and telesales services can be combined and carried out by the same company, employing them to work strategically as a joint team. One service can generate a pool of potential leads, whilst the other turns those leads into sales. The Telemarketers set up the appointment, the Telesales staff close the deal.

When Telesales and Telemarketing teams work together, planning, coordinating and tailoring their approach, they produce dramatic results.  The great advantage of using one team to bring in a constant stream of leads and another team to convert those leads is the quality of communication and interaction that goes into ensuring both services are serving the same goal, the same customer, you.

However, not all companies can provide the full range of inbound and outbound telemarketing and telesales solutions.  Always pick a provider that can fully service your marketing and sales needs.

If your business could benefit from either Telesales or Telemarketing services, or if you would gain greater advantage over your competition from a joint Marketing/Sales approach, contact Andy Dickens of Virtual Sales Limited.

You can also follow Andy on Twitter at http://twitter.com/andydickens

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