We recently received an email from Steve Mills offering a free download of his ebook The 10 Biggest Lead Generation Mistakes (click on the link to get yours for free) and the lovely @shaungisbourne agreed to review it for us, so here’s his review:

In this comprehensive yet far from exhaustive guide, and with some real examples backed up by cold hard numbers, Steve Mills brings into focus core sales and marketing truths, introducing concrete actions for future-proofing your business. Focusing on the measurable and repeatable actions of sales and marketing that any self-respecting organisation can and should put into practice, Mills pulls no punches as he delves into his own mistakes as well as drawing on the experience of others.

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Social Media: It’s the new rock ‘n’ roll and it’s taking over the world, or so it may seem. There is little doubt that when it comes to engaging people, social media certainly has its value and merits.

So, however, does the more old-fashioned method of calling a prospect. Here are just five reasons why using the telephone still has value in todays ultra-competitive market place:

1. You cannot target social media as quickly as telemarketing.

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We’re looking for your questions about telemarketing – so if you’re struggling with any aspect, ask away and our telemarketing expert Andy Dickens will answer your questions, and may even write a blog post focusing on them!

What do you struggle with?

What do you need to do more of?

What puts you off?

What don’t you understand?

Ask in the comments below to get your reply!

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Lead generation is a strategy that small businesses have to master. In order for a business to stay afloat, interaction with its target market is necessary. With the help of the internet, reaching out to potential customers has become a lot simpler. The most popular lead generation strategies include sending e-mails or making calls. But there are more techniques to consider.

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During a sales training about 5 years ago, the trainer, mentioned that in order to really see what a business organisation is concerned about, and what its objectives and requirements are, go to the news and jobs sections on the company website.

If you’re preparing for a call with a prospect that you’re really keen to do business with, then this really is sound advice. Why?