It's amazing the misconceptions people have about outsourcing their telemarketing and sales – we've written about it before, but in this series of blog posts I'm going to address a few of the obstacle we come up against, and explain why I think they're wrong (feel free to disagree in the comments!)

We don't outsource our sales because…. #1

… We’re going to recruit our own in-house sales team

Really? 

Good sales people can earn large salaries and even larger commissions, simply because selling is very skilful, hard work and not many people have the aptitude for it. 

In our last post we explained:

If you’re good at speaking to customers about your products and services, but are lacking interest or contact with customers, you need help with Telemarketing.

If you’re great at attracting potential customers, but find it difficult to convert all that potential into business, you need help with Telesales.

Of course, both telemarketing and telesales services can be combined and carried out by the same company, employing them to work strategically as a joint team. One service can generate a pool of potential leads, whilst the other turns those leads into sales. The Telemarketers set up the appointment, the Telesales staff close the deal.

• @Lionelcurie great party Li – good to c al old crew great time speak soon andy elaine & josh x in reply to Lionelcurie #
• @Lionelcurie thats what u get for being old my friend – great to c 2 mikes, bev etc in reply to Lionelcurie #
• Our new combined email marketing / telemarketing approach is working well fo clients! http://bit.ly/baPtv8 #
• @Lionelcurie no we had already been invited to a frends wedding – 3 this year! 1 down 2 to go! in reply to Lionelcurie #
• Top Ten Ways to Use Telemarketing http://bit.ly/aGv7Et #

Another question we get asked a lot – here are just some of our thoughts:

What can Telemarketing Do For You?

• Telemarketing takes the time and cost out of finding new customers or generating interest in your brand, product or service by taking the information directly to your customer.

• Identify excellent potential leads for your own Telesales team to close.

• Creates a more reliable source of data for your Telesales team, rather than buying the data.

• Good Telemarketing Campaigns drive Great Telesales Campaigns

• Excellent Telemarketers remove the need for large periods of cold calling for sales teams.

People often ask us:

What IS the difference between telesales and telemarketing?

and it came up again recently in a meeting with a potential client.

The way we always try to describe it is as follows:

TELEMARKETING IS: A service that generates interest, creates opportunities, provides information, factors customer feedback, makes appointments and produces leads by telephone.

 

TELESALES IS: A service that sells your products or services directly to the customer by telephone.