Telemarketing or Telesales: Do you know which one you need?

Let’s face it; most people don’t know the difference between Telemarketing and Telesales.  This suggests that they don’t understand the important distinct values that can be gleaned from each service.  The words ‘Telemarketing’ and ‘Telesales’ are still often used interchangeably and then, they can be used to describe activities that often cross over.  However, if you wish to get the most from your telephone campaign, knowledge of the differences and how they can be best employed to help your business is vital.

For businesses that need the opportunity to generate potential leads via the telephone, it’s often a massive drain on human, financial and physical resources to conduct this work for themselves. Furthermore, inexperienced telemarketers could damage your reputation and your credibility. By outsourcing your demands to a specialized telemarketing service, you can benefit from the best in skilled industry professionals using proven techniques derived from results-driven environments, with the latest technology, top quality target data and all at an impressive investment to revenue ratio.

“Outsourced selling may be alright for some, but it’s not the right for model for me because……”

Rapidly increasing in popularity amongst SMEs and corporates, Outsourced Selling is all the rage, but there are still a lot of commonly held misconceptions about it and how it works.  Andy Dickens, Managing Director of Virtual Sales Limited, explains how the business works.

In theory, Outsourced Selling can work with any kind of a business from smallest start-ups, to established SMEs through to some of the biggest international organisations.  However, people often misunderstand what it is and how it works, and think that it won’t work for them.  Here are some of the objections that I hear to a company outsourcing its sales operations, and why they are wrong!

Most business people feel fairly confident about talking about their products and services to a prospective customer face-to-face. But how do you get those appointments? One of the most effective ways is making calls to a target audience – unfortunately, this happens to be one of the most difficult ways. Getting to speak to the right person is a highly skilled job – handling objections, getting past the ‘gate keeper’ and making the valid points to the decision maker is no mean feat. It also involves a high level of rejection, which a lot of people find soul destroying. It’s a job that not many people are good at, and the ones that are, are highly sought after and can earn large sums of money. Needless to say, these high-performing individuals tend to get snapped up by the large corporates who can entice them with attractive remuneration packages. Not good news if you are an SME.

Many small companies start off their life with a pool of regular customers who recommend and refer them onto others. This is a very good way of growing a business organically and often leads to a sound base of quality clients. The problem with this method of growing a business though is that you have no control over the speed of the growth and sometimes you need extra help to take you to a higher level of activity.

The outsourced sales team is the ideal solution for many business organisations. Here are the Top Ten reasons for using ‘virtual’ sales people.