Telemarketing Expert UK

The phone rings.  Your prospect is busy, but they lift the receiver, secretly hoping for an interesting opportunity to distract themselves from another daily task.  As they answer, they hear a brief silence while the auto dialling system finds an available telemarketer to take the call.  IF, and only IF you STILL have the prospect on the phone at this point - you must capture their attention, or risk wasting the chance to convert the captive listener.

Quite simply, direct sales is when a company sells its only products and services ‘directly’ to its client or customer base without an outside party involved. People say that the shortest distance between two points is a straight line, the direct route, and so direct sales is the conventional approach of selling directly to your customer and cutting out the middleman. Cutting out the middleman sounds like a good idea at first. Selling directly means that you keep all of the profit; no one is taking a chunk out of your sales. But on further consideration this is not always the case.

The TEN Key Benefits of using Home-Based Telemarketers

Telemarketing is a cost-effective and efficient way to generate new business.  Using telemarketing, companies are able to connect with thousands more potential customers than they could meet face to face.  Telemarketing offers great lead generation and sales opportunities for much less expense.  When you outsource to a company using home-based telemarketers, you can receive great benefits and decreased costs.

Here are the TEN Key Benefits to outsourcing your telemarketing needs to a company that employs home-based telemarketing agents:

1: - Keeping the Costs Down - Part 1

Seats
The number of Seats is the number of agents that are currently working on your campaign.  This is occasionally replaced by the word ‘Desks’ instead.

Script
A standard set of remarks that must be adhered to by a Telemarketing agent during a call. Scripts can help to ensure all of the pertinent information is delivered to the Prospect, but they also make the conversation stilted.  Excellent telemarketing agents make each call individual.

Talk Time
The amount of time spent on a telemarketing call.  High quality lead generation and conversion requires time to develop a relationship with the customer.

Outbound
This term relates to calls that originate from Telemarketing agents. (Opposite of Inbound)

Outsourced Sales
A method of increasing sales success rates by using a specialist Telesales Company to produce sales on your behalf.

Prospect
The term for a potentially interested customer that is yet to buy goods or services from your company.

Qualification Criteria
A set of criteria that each lead must meet in order to be accepted by the client.

Reactivating
This term relates to the practise of calling previous clients who have become dormant and no longer order your product or use your service.  Reactivation aims to gain continued business from former clients and is often as or more effective than seeking new business.